Covor din lana Monasch BEST WOOL Elements
ELEMENTS
‘Elements is, in various ways, very special to me. Like every Monasch rug it
represents nearly 40 years of wool expertise, innovation, and craftsmanship. We
have taken this to the next level by challenging Dutch designers Kranen/Gille and
our in-house development team. The result, as you will experience, is a magnificent
foursome that pays tribute to the classical Greek concept of earth, water, fire, and
air. A colourful masterpiece in four parts that celebrates all we have to offer as the
leading circular wool rug company that we are today.’
YVAR MONASCH
CEO Monasch by Best Wool
INSPIRED BY NATURE’S PERFECTION
Nature has engineered life to the extent of sheer perfection.
Like wool is. This incredible fibre is one of nature’s free
gifts that excels in versatility and presents numerous inbuilt
qualities and benefits. Wool has that pure and authentic
look and feel we associate with health and comfort. Wool
is warm, soft, and luxurious, is fire retardant, has gre
at
acoustic value, is easy to maintain, and acts as a natural air
filter. Wool demonstrates the perfection of nature, inspiring
us to design and manufacture woollen rugs as sustainably
as possible. The Monasch collection is the result of this
inspiration and empowerment. With Elements we have taken
this to the next level.
‘Without an elementary
understanding of the tufting
process it is impossible to
develop a suitable design’
Kranen/Gille
DESIGN MEETS DEVELOPMENT
Elements is the result of the collaboration between the
will perceive differences in the depth of the rug surface.
Monasch development team and Dutch designers Jos
Obviously colour is the most expressive and distinctive
Kranen and Johannes Gille. An exciting process that
element in the designs. An interesting fact is that every
challenged our in-house designers as well as Kranen/
pattern and colour blend is composed yarn for yarn, with
Gille.
over thirty unique colours applied per design.
Elements has the p
ower that enriches a design to the level
of a sensory experience. The rugs speak in spheres; they
tell a story and create an attractive tension. The content
however is personally determined. Elements proves
itself to be of a special class as it creates a wonderful
framework for individual context and interpretation: the
freedom of your own story.
All four Elements have their own signature. At first sight
you might think all four Elements share the same design.
Look closer and the similarities as well as the differences
will become clear. By applying innovative techniques you
EXCEPTIONAL DESIGN
The layered experience of the collection reflects the challenges that the
development process presents. It elevates Elements to an exceptional level of
quality. The very pleasant and natural irregularity of colours and lines has been fully
directed and worked out to perfection in terms of production technology.
Colours that suddenly disappear to reappear elsewhere, or stripes and bands that
se
em to narrow a bit, but still find their way again. The depth, which is not actually
FRANK CONRAD
depth, but the perception of this dimension … it is the interaction of all elements
product development director
within the design concept.
Monasch by Best Wool
Insight into the manufacturing technique gives access to the possibilities. Using the
specific characteristics of wool to create and reproduce the colour schemes and
‘Credit to Kranen/Gille
designs that Kranen/Gille developed resulted in a natural, attractive imperfection of
for their adaptiveness
wool with so much character and expressiveness.
and ability to go beyond
traditional design paths.
That was the key to the
success of this cooperation’
ELEMENTS - NIGHT ON EARTH
Imagine looking down on earth from a
great distance when the sun has set. What
will you see? Colourful flares of light might
indicate an urban settlement. Maybe rays
or beams of light are travelling at high
speed as if they are in a state of s
tatic
motion. After all, it is night time. But even in
its darkness, the night on earth is as vibrant
as life itself. Intangible yet clear, structured
yet chaotic, and above all: attracting.
This rug will never fail to capture your
admiration.
ELEMENTS - POOLSIDE GOSSIP
If the great impressionists could paint in
wool, this is how they probably would
express their concept of water. And that is
more or less how this rug is designed.
It is, however, not the composition that
adds the captivating effect of Poolside
Gossip. Innovative techniques were used
to create the sense of depth this rug
clearly radiates. So whenever you are
near a pool in the company of people,
bring to mind the story of this rug. Small
talk will never be a big deal again.
ELEMENTS - STRETCHED HEAT
How do you make a rug look hot?
Of course, the name Stretched Heat
helps, but that is just a description of what
this warm-blooded beauty promises.
This particular rug embodies layered
experience in red, yellow, and ot
her
seductive hues. A heated composition that
might set fire to the idea that it is inspired
by lava or flaming charcoal. Well, to be
honest … those were the inspirational
sources indeed.
ELEMENTS - AIR ON STRINGS
Is it a beautiful sunset or are you enjoying
a wonderful sunrise? This wool rug
expresses both. Following the famous
Dutch Masters, Air on Strings represents
an almost mystical state of happiness
that colours can evoke. It translates the
concept of air in wool like the way a
painter interprets in paint. Abstract but at
the same time understandable. Colourful
and rich in hues, this masterpiece looks
great in every room you can imagine.
CUSTOM-MADE COLLECTION
Each rug is based on a delicate but explicit colour palette in which a hue predominates, supplemented with
derived colours or contrasting hues. At first glance this leads to a quartet of blue, terra, red, and brown,
but that is only an appearance. The rugs may share colours and hues; however, the way the colours a
ppear in
the patterns is completely different. A shared and elementary DNA that has evolved into four brilliant examples
of contemporary Dutch design.
A stylish story that translates ‘water’ as ‘Poolside Gossip’ converts ‘earth’ to Night on Earth, forges ‘fire’ into
Stretched Heat and transforms ‘air’ to Air on Strings. The collection offers designs in different colours, sizes,
and shapes. Like all Monasch rugs, the Elements collection is custom-made to meet your very personal
preferences.
CIRCULARITY IS ELEMENTARY
Every Monasch rug is designed to be circular. The Elements woolen rugs
are manufactured with the Niaga® technology. This enables the polyester
backing to be easily decoupled from the woollen pile so that both layers
can be recycled. Once a rug from the Elements collection has reached
the end of its life, Monasch by Best Wool will take it back so that
valuable components can be reused as raw material.
The partnership with Niaga® empowers our ambition
on sustainability,
in which we take responsibility for the entire life cycle of our products.
Niaga ® and its partners future-proof everyday products by making sure
that materials don’t have to end up as waste. Ever. Together we design out
waste, completely.
REFLECTING THE MONASCH BRAND
Elements stands for the vision of the Monasch brand that embraces challenges.
It is by this vision that the Monasch rug collection nowadays is considered
to be one of the most beautiful available. Elevated by stunning design and
innovative production techniques, every Monasch rug is truly an interior
treasure.
Elements reflects high quality Dutch-designed rugs including all benefits that
wool incorporates, like a healthy living and sleeping environment. We use the
finest New Zealand ZQ certified wool, durable and traceable to source and
with respect for nature. We personally visit our New Zealand wool partners
to learn about their strategy in challenging wool growers to go beyond
sustainability.
We work closely with them to ensure quality standards and
continually improve our performance.
Traceable and ethical wool sourced from ZQ
farms to ensure animal welfare and respect for the
environment
THE CHOICE IS YOURS
(cm)
M
(cm)
(cm)
XL
XXL
170x240
200x300
300x400
400x500
SQUARE
200x200
250x250
300x300
400x400
CIRCLE
Ø 200
Ø 300
Ø 350
Ø 400
OVAL
200x300
300x450
400x600
ORGANIC 1
200x267
300x400
400x534
ORGANIC 2
200x300
300x450
400x600
RECTANGLE
NIGHT ON EARTH
POOLSIDE GOSSIP
L
STRETCHED HEAT
(cm)
AIR ON STRINGS
PRICE LIST
SHAPE & SIZES
RRP
RECTANGULAR
M
170x240 cm
L
200x300 cm
€ 1.765
XL
300x400 cm
€ 3.540
PRICES & SIZES
XXL
400x500 cm
€ 5.890
• Elements recommend retail prices are per rug in fixed sizes and shapes
SQUARE
• Custom-made shapes upon request
M
200x200 cm
€ 1.185
• Custom-made sizes based on the described shapes
L
250x250 cm
€ 1.995
XL
300x300 cm
€ 2.675
XXL
400x400 cm
€
4.725
M
Ø 200 cm
€ 1.195
L
Ø 300 cm
€ 2.675
XL
Ø 350 cm
€ 3.595
XXL
Ø 400 cm
€ 4.725
have a recommended retail price of € 335,- p. m2
(minimum width 120 cm, maximum width 400 cm)
• Runners having a width of 70 cm to 120 cm / max. length 700 cm
have a recommended retail price of € 365,- p. m2
PATTERN
• The stripe pattern on the carpet always has a lengthwise direction
• The positions of the horizontal sheared patterns on the Poolside Gossip
may vary per rug
• The stripe pattern repeat starts from left to right: repeat is 200 cm
EDGE FINISH
• Blind Soft
TOLERANCE
• ±2 cm in length and width, depending on the design and pattern.
€ 1.295
CIRCLE
OVAL
L
200x300 cm
€ 1.785
XL
300x450 cm
€ 3.995
XXL
400x600 cm
€ 6.995
ORGANIC 1
L
200x267 cm
€ 1.545
XL
300x400 cm
€ 3.545
XXL
400x534 cm
€ 5.995
ORGANIC 2
L
200x300 cm
€ 1.775
XL
300x450 cm
€ 3.995
XXL
400x600 cm
€ 6.9
95
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